In a country where shopping from branded stores was once reserved for special occasions like weddings. Evolution here is about much more than changing shopping habits, it's about deeply understanding and enabling the women of India who lead this charge. Let's explore how these women-led initiatives are reshaping not just closets but creating a more inclusive narrative of Indian fashion.
B77
B77 is an online platform that offers organic and handcrafted Clothing, founder Rachna Sarup has worked extensively in creating fashion that merges style with sustainability. Their outfits highlight fabrics like bamboo bemberg, finest cotton, linen, etc. B77 offers a wide range of western formal dresses, pants, shirts, and co-ord sets that are designed for all.
Why Choose Them?
They embrace self-acceptance and celebrate who you are, promoting a brighter future through sustainable living practices. Their Clothing is made of Organic and Earth-friendly Materials. Which makes them:
- Incredibly Soft and supremely comfortable.
- Hypoallergenic in nature, no more rashes issuing from the heat.
- Moisture wicking prevents chafing and body odor.
HOUSE OF RIRASA
HOUSE OF RIRASA derives inspiration from the nine emotional states of Indian arts, Navrasa, and pours these emotions into fashion as a poetic expression of human sentiment. Each collection is a vibrant narrative That celebrates the beauty and diversity of emotions through clothing. House of Rirasa is owned by 3 Indian women, Ridhima Chadha, Rachna Chadha and Savleen Kohli. The Trisoolam set by HOUSE OF RIRASA is the most flattering piece. It retails for Rs. 19,999 and it is available in sizes ranging from XS-XXL, you also get the option of customization where you can simply add your measurements and get each garment freshly made upon order just for you!.The attires are made in India with fabrics like organza, modal satin, marina silk, satin georgette etc.
Why Choose Them?
They offer a fusion fashion experience that offers a variety of Indian wear, Indo-Western styles, and resort wear. Their collections beautifully bring together the richness of cultural heritage with contemporary trends. Versatile western formal wear that goes well with diverse tastes and occasions.
BROWN STRAP
If you're someone who is passionate about comforting western formal pieces, then "BROWN STRAP " is the brand you need to know all about.
Ananya Aggrawal simplified everyday dressing by blending comfort with style. Through sustainable fashion practices they create ready to wear clothing. They are durable and made with fabric that feels soft on the skin, ideal for women seeking comfort in the workplace.
This solid mini tee dress retails for Rs. 1800 and comes in sizes ranging from XS to L, made with Supima Cotton.
Why Choose Them?
Brown Strap seamlessly merges style and practicality. They offer an amazing range of apparels from co-ord sets to dresses and tops, that can be styled by working professionals for an easy going look.
LABEL NABA
LABEL NABA is a high-street fashion brand that revolutionized the Indian fashion industry. Their aim is to bring the premium experience of high-street fashion without compromising on comfort or breaking the bank.
The mini denim dress by NABA is the most flattering dress from their ‘Denim on Denim’ collection. Each garment is freshly made with sturdy lycra denim, retails for Rs, 2,580, available in sizes XS-XL.
Why Choose Them?
I find their Western formal denim on-denim collection perfect for office-going women. It will be your perfect choice for all-day ease. Chic, perfect denim fits are made with the softest fabric. This denim brand nails simplicity with style.
THE SHAWL STORY
Do traditionally handcrafted apparels interest you? If yes, the richness of Indian artistry is reflected graciously in the pieces of THE SHAWL STORY by Lubna Mirza. The shawls are multi-purpose and never disappoint to enhance the beauty. You can always style their shawls with Western formal dresses for that elegant look that will also keep you warm in winter.
The Pure Pashmina Kalamkari Shawl is made using a quality bamboo kalam in which a beautiful amalgamation of herbal colors and fabric is produced.
Why choose them?
Garments are handcrafted in India by Ahsan Mirza, who specializes in Iraani and Persian artwork. Together at THE SHAWL STORY RESTORE, REFURBISH, and REDESIGN old kani jamewar shawls.
Clothing brands led by Indian women embody a powerful blend of creativity, cultural heritage, and entrepreneurial spirit. This as a result brings out the richness and diversity of Indian fashion while displaying commitment toward sustainable, innovative, and qualitative clothing. These women-dominated brands empower and inspire from their unique view of leadership.
