Smriti Nagpal: Shaping A More Inclusive Artistic Landscape Through “Atulyakala”

December 29, 2023

When seeking employment, people with challenges often face invisible barriers that block their dreams. Many talented individuals get overlooked or underestimated because of how society sees them. However, Smriti Nagpal identified this issue and emerged as a leader for change. Her strong dedication led to the creation of "Atulyakala," a social enterprise that employs 90% of deaf and mute individuals in its team, helping them exhibit their true potential to the world.

Becoming The Voice: Embracing Sign Language From A Young Age

Smriti Nagpal was born in a family where she grew up with two elder siblings, who were deaf and mute. So, from the beginning, she knew and understood the challenges disabled people go through with communication. She started learning sign language at the tender age of 3 and became the voice of their siblings. Soon, sign language became her habit and her sort of Mother tongue. 

At the age of 16, drawing from her personal experiences, she decided to help the deaf community. So in 2008, she volunteered at the National Association of the Deaf (NAD). While pursuing her graduation in 2010, she worked as a sign language interpreter for Doordarshan’s morning news aimed at the hearing-impaired community. Later, she also worked as a Sign Language News Anchor for CNN-News18. 

After graduating, she met a hearing-impaired senior artist at a Diwali mela who, aware of her background, sought her help in finding employment. Despite holding a master’s degree in fine arts and having great talent, he was working in an NGO, which bothered her. Along with him, she encountered many similar cases where people’s potential was hindered by a lack of opportunities. 

She did her research and found that India is the country with the world’s largest deaf population. Concerned by these cases and statistics, she resolved to help deserving artists by providing them with a platform for learning and growth.

Atulyakala: A Platform For Deaf Artistry And Creativity

In 2013, Smriti founded “Atulyakala,” India’s first-ever lifestyle brand and design house run by people from deaf and mute communities, offering them opportunities to showcase their talents and abilities.

It is a social enterprise that has a team of 90% deaf members, including artists who communicate through Sign language. Every department from Design to sales, is skillfully managed by deaf and mute team members, which is why learning sign language is mandatory for all. 

The enterprise believes that artists should be given the recognition they deserve, which is why they put the name of deaf artists in the front of every art piece they create. This way, they make them feel valued and empowered.

Entrepreneurship And Beyond

Beyond her entrepreneurial pursuits, she is an advocate of Indian Sign Language and a renowned Diversity and Inclusion (D&I) consultant working for prestigious companies. Emphasizing the importance of sign language awareness, she conducts workshops in educational institutions and universities, educating students about its significance in communicating with the deaf community. Smriti has impacted over 25,000 beneficiaries through deaf culture awareness campaigns. In 2016, Smriti co-founded the Hearken Cafe in Shahpur Jat, which is also run by deaf people. 

National Recognition: Impactful Milestones And Awards

In 2014, she got the opportunity to interpret the Republic Day Parade in Indian sign language for India’s deaf community on national television. Because of the great initiatives she took to empower the deaf community, in 2015, she was recognized as one of the 100 women in BBC’s “Inspirational Women for 2015”. In 2016, her name was featured in the Forbes 30 under 30 list and received the Nelson Mandela – Graça Machel Innovation Award in the Youth Category in Colombia.

Her journey shows a strong commitment to building a more inclusive world where each person is honored for their distinct abilities. Her profound influence on countless lives remains an inspiration, propelling forward positive transformation.

Also Read, Pallabi Ghosh: Rescuing Lives and Empowering Survivors in the Fight Against Trafficking

Recommended Blogs

Explore inspiring stories, tips, and trends for women entrepreneurs

Blog Thumbnail
Meet Himani Agarwal Who’s Building a Niche in Enamel Jewellery with The Joyful Enamelist
A business feature on Himani Agarwal, founder of The Joyful Enamelist, a women-led studio building a niche in enamel jewellery through small-batch craftsmanship, design clarity, and a modern approach to a traditional craft.
Blog Thumbnail
10 Women Interior Designers to Discover on Women Listed
Discover talented women interior designers and women-led design studios featured on Women Listed. Explore emerging voices shaping modern homes and workspaces.
Blog Thumbnail
Inside The Feast by Women Listed: A First-of-Its-Kind Showcase of Women-Led Food Brands
The Feast by Women Listed is India’s first curated food festival celebrating women-led food, beverage, and lifestyle brands — featuring 100+ stalls, tastings, workshops, and conversations with leading founders.
Blog Thumbnail
How Mmeeta Sharma is Redefining Crystal Wellness with Venus Treasures
A feature on Mmeeta Sharma, the founder of Venus Treasures, and how she is bringing a modern, intention-led approach to crystal wellness through her handcrafted healing tools and personalised guidance.
Blog Thumbnail
10 Women-Led Ethnic Wear Brands to Bookmark from the Bazaar: The Gift Edit
A Women Listed curation of 10 women-led ethnic wear brands from our Bazaar: The Gift Edit, featuring fresh, contemporary and homegrown Indianwear by emerging women founders.
Blog Thumbnail
Inside Women Listed Bazaar: How We Are Curating Women-Led Brands for The Gift Edit
Step inside Women Listed Bazaar: The Gift Edit and see how we are curating women-led brands for a premium, purposeful pre-Diwali gifting exhibition in Delhi.
Blog Thumbnail
From STEM to Storytelling: 5 Women Entrepreneurs on Women Listed in the Educational Toy Space
Explore five thoughtful educational toy brands by women entrepreneurs on Women Listed—blending creativity, learning, and purposeful play.
Blog Thumbnail
Women Listed Is Going Premium — Here’s What Our New Subscription Means for You
We’ve launched the Women Listed premium subscription, a set of annual plans designed to give women entrepreneurs more visibility, deeper support, and better growth tools than ever before.
Blog Thumbnail
From Chronic Illness to Conscious Healing: Arzoo Bhatia’s Haal Chaal Journey
Arzoo Bhatia’s journey from chronic illness to founder of Haal Chaal is a story of purpose and resilience. Through her women-led wellness brand, she blends psychotherapy, energy healing, and natural medicine to support holistic transformation.
Blog Thumbnail
Not Just an Exhibition: What Makes the Women Listed "Bazaar: The Gift Edit" Truly Different
The Women Listed Bazaar: The Gift Edit is not just another exhibition — it's a curated, community-driven space that celebrates women-led brands and meaningful gifting.