The saree is not just a garment — it’s memory, identity, and craftsmanship woven into six yards. Across India, a new generation of women entrepreneurs is quietly shaping how we see and wear sarees today. Their brands may still be young, but their intent is clear: to honor regional weaves, support artisans, and make sarees feel personal and wearable again.
From Assam’s motifs to Banarasi silks, these homegrown labels reflect the rich diversity of India’s textile heritage — brought to life not in design studios, but often in living rooms, WhatsApp chats, and late-night sketches.
Each of these five women-led brands can be discovered on Women Listed — a platform that supports women entrepreneurs through visibility, storytelling, and community.
1. Ayushi Singh – Miraaya Couture
Based in Varanasi, Ayushi Singh is building Miraaya Couture around the rich tradition of handcrafted Banarasi sarees. Her pieces celebrate heritage weaves using pure silk and zari, designed for modern elegance. The sarees often feature timeless motifs, regal palettes, and meticulous craftsmanship. Miraaya Couture’s collections start at around ₹7,000 and go up with complexity. Ayushi works closely with local artisans, making each saree a piece of legacy.
2. Prachi Seksaria – Moora
Prachi Seksaria’s Moora is all about earthy aesthetics, handloom fabrics, and regional storytelling. She sources directly from weaving clusters in Bengal, Maheshwar, and Odisha, focusing on cottons, linens, and natural dyes. The label reflects slow fashion values with minimal, breathable sarees ideal for everyday or light festive wear. Prices range from ₹2,000 to ₹12,000, depending on fabric and weave. Moora is still growing, but Prachi’s commitment to artisanship and ethical production stands out.
3. Sayujya Sajilal – Yarn Culture
Co-founded by Sayujya Sajilal, Yarn Culture brings sarees with stories. The brand curates regional weaves like Bengal cottons, Narayanpet, and festive silks — each paired with the artisan’s narrative. Sayujya focuses on limited-edition releases, connecting buyers with the roots of each drape. Prices typically range from ₹3,000 to ₹10,000. Yarn Culture is still in its early chapters, but its storytelling-first approach makes it memorable.
4. Tanmana Sharma – Apaapi
Tanmana Sharma’s Apaapi shines a light on Assam’s handloom heritage. The brand offers sarees in soft cotton and cotton-silk, adorned with traditional Assamese motifs. Designed to be both elegant and wearable, the pieces are rooted in identity and pride. Prices fall between ₹2,500 and ₹9,000. Apaapi also engages directly with women weavers in the region, ensuring both cultural continuity and fair livelihoods.
5. Moumita Dey – Label By MOU
Playful and bold, Label By MOU reflects Moumita Dey’s love for expressive fashion. Her sarees often feature jamdani, mul cotton, and quirky prints — all designed to feel young, colourful, and rooted in handloom craft. The label works closely with artisans in Bengal to create small-batch collections. Prices typically fall between ₹2,500 and ₹6,000. If you love sarees with personality, Moumita’s designs will speak to you.
Sarees, Stories, and the Women Weaving Them
These women entrepreneurs may be at different stages in their journeys, but together they represent something bigger — a rich tapestry of India’s textile traditions, told through fresh eyes and personal passion.
Each of their saree brands brings something unique to the table: a region, a craft, a new way of thinking about old weaves. And with platforms like Women Listed supporting their visibility, they’re not just preserving culture — they’re shaping its future, one drape at a time.
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