When conversations around women-led MSMEs turn to growth, the advice often remains abstract—think bigger, explore exports, consider PSUs. What rarely follows is clarity. Where does one begin? Who should founders approach? And how do these systems actually function in practice?
UDDITA was designed to answer those questions—not through motivation, but through access.
Building on our earlier exploration of why UDDITA matters as a market-access platform, this piece looks at how the programme works on the ground, and why its structure makes a tangible difference for women-led businesses preparing for their next stage of growth.
Institutions in the Room, Not Just on the Slides
A defining aspect of UDDITA is the presence of institutions that women entrepreneurs usually encounter only through portals, policy documents, or layered processes.
The programme is anchored in collaboration with the Women Entrepreneurship Platform (WEP), a flagship initiative of NITI Aayog. The keynote address by Anna Roy, Program Director at WEP, brings a national perspective on women’s entrepreneurship, market readiness, and formal economic participation.
The programme will also be graced by Bansuri Swaraj, Hon’ble Member of Parliament, as Guest of Honour, reinforcing the importance of women-led MSMEs within broader economic and governance conversations.
A Keynote Mix That Reflects the Real Growth Journey
UDDITA’s keynote segment intentionally brings together diverse lenses—from policy and governance to business execution.
Alongside Anna Roy, the programme features Vivek Bindra, who brings a practitioner’s perspective on scale, systems, and disciplined business growth, and Mercy Epao, Joint Secretary, Ministry of MSME, offering insights into institutional frameworks and MSME enablement.
This mix ensures that conversations at UDDITA are grounded in both policy intent and practical decision-making.
A Programme Designed for Practical Understanding
UDDITA’s agenda is carefully sequenced to build clarity step by step.
The first half focuses on Exports & Global Market Access, with participation from export promotion councils, financial institutions, and ecosystem bodies influencing international sourcing, compliance, and risk management.
The second half addresses PSU & Institutional Procurement, with senior representation from organisations such as Indian Oil Corporation Limited, Indian Railways, Government e-Marketplace (GeM), GAIL, and NTPC. Discussions centre on vendor onboarding, documentation, evaluation criteria, and how procurement teams actually assess suppliers.
Where Conversations Become Confidence
Between panels, UDDITA creates space for focused interactions, open Q&A, and direct conversations with institutional stakeholders. For many women entrepreneurs, this is the first opportunity to ask candid questions without intermediaries or ambiguity—often becoming the turning point from hesitation to clarity.
Who UDDITA Is Really For
UDDITA is not a sales exhibition or an early-stage inspiration forum. It is designed for women-led MSMEs preparing to enter exports, institutional procurement, and formal growth pathways.
Founders from sectors such as textiles, handicrafts, food, wellness, gifting, lifestyle, and procurement-relevant services come together not by scale, but by intent—the intent to engage with systems seriously and sustainably.
Why This Matters
Many women-led businesses remain confined to local or informal markets not due to lack of capability, but due to gaps in access, information, and confidence.
UDDITA works to bridge that gap—by replacing distance with dialogue and confusion with clarity.
The outcome is simple, but powerful: clarity → confidence → access.
For women entrepreneurs ready to move beyond familiar markets and step into larger ecosystems, UDDITA is not just an event. It is a starting point.
