“I would like to highlight that Carryallco is not just about selling jewellery – it’s about creating an emotional connection with customers through timeless designs.” This is how Himansi Singh describes her fashion jewelry brand, Carryallco.
With the idea of redefining everyday essentials, Himansi wants to make her brand synonymous with quality and innovation in the accessories market. Here’s a look at Himansi’s entrepreneurial journey of building her woman-led brand, Carryallco.
What Inspired Her to Start Her Business
Himansi Singh observed that women struggle in finding the perfect artificial jewelry that is stylish and durable. She noticed that while there were many options available, few offered the timeless styles that modern women sought for their daily wear, at affordable prices. This realization ignited in her a passion to create a fashion jewelry brand that seamlessly blends elegance with practicality.
Driven by the desire to help women feel confident and beautiful every day, Himansi launched Carryallco, in 2021. The brand started its journey as a small-scale designer and manufacturer of American diamond jewelry. In 2023, Himansi also added to it 18K gold-plated jewelry designed for daily wear.
What Are Carryallco’s Products and What Makes It Unique
Carryallco specializes in premium artificial jewellery, with a focus on 18K PVD gold-plated pieces and American diamond sets. Their product range includes:
- 18K Gold-Plated Jewellery: Minimalist necklaces, rings, bracelets, and earrings with long-lasting PVD gold plating, and backed by a lifetime warranty.
- American Diamond Jewelry: High-quality diamond-like sets, featuring a distinctive ribbon tag that signifies superior craftsmanship.
Carryallco’s products start at ₹500 for budget-friendly options and go up to ₹5,000+ for premium sets. Carryallco's best-selling products include the Everyday Gold-Plated Minimal Rings, Timeless American Diamond Necklace Sets, and Stackable Gold-Plated Bracelets.
According to Himansi it’s the brand’s commitment to durability, premium craftsmanship, and timeless design that helps it stands out in the artificial jewelry market. Carryallco has adopted advanced PVD plating technology, a lifetime warranty and buyback option, making it stand out in the competitive market and ensuring it provides best to its customers.
What Challenges She Overcame in Building her Business
Himansi’s entrepreneurial journey with Carryallco has its fair share of struggles. One of the primary challenges Himansi faced was building trust in a crowded artificial jewellery market where affordability often equates to low quality. To address this, she makes sure to highlight the durability and premium craftsmanship of her products.
Another significant challenge that she faced was balancing innovation with affordability. Implementing advanced PVD plating technology required substantial investment, but Himansi was determined to maintain both the accessibility and quality of her products.
Building an online presence in this competitive space was also a daunting task for this woman entrepreneur. Through minimalistic, SEO-optimized branding and exceptional customer service, Carryallco gradually gained the trust and loyalty of its audience.
What Motivates this Woman Entrepreneur
As a solopreneur building a woman-led brand, Himansi draws her motivation from several sources that keep her driven to excel and innovate. Central to her motivation is customer appreciation. Seeing customers delighted with what she is designing, whether through heartfelt testimonials or repeat purchases, reinforces her mission and inspires continuous improvement.
Himansi also shares a heartfelt, personal anecdote with us of a particularly poignant moment in her journey that occurred during the brand transition phase. Faced with doubts about shifting from American diamond jewelry to 18K PVD gold-plated pieces, Himansi received a heartfelt message from a customer. The customer expressed how a piece from Carryallco made her feel confident and radiant at a special event. She also expressed her trust in the brand's future designs. This message served as a powerful reminder of the meaningful impact her work has on customers' lives.
What is Himansi’s Mission, Vision and Future Plans with her woman-led brand
Carryallco’s mission is to provide modern women with premium-quality artificial jewelry with timeless designs. The brand aims to redefine affordable luxury. Himansi’s vision is to make her brand a global leader in the artificial jewelry industry, which is celebrated for its commitment to quality, innovation, and sustainability.
Himansi wants to introduce new categories, such as personalized jewelry and limited-edition collections, in the future. She also wants to host more exhibitions in various cities to connect with a wider audience and gather their feedback. She wants to continue optimizing the organic growth and love that her brand is receiving online, while improving customer experience and engagement. She also intends to launch an educational content series on jewelry care, styling tips, and the craftsmanship process.
What is Himansi’s Business and Marketing Approach
Himansi is always ensuring that she works in adapting to changing market trends in her brand. She does this by hosting exhibitions in different cities that allows Carryallco to connect directly with customers. It also gives her insight into their preferences, and create designs tailored to modern tastes, while strengthening the brand’s presence.
Carryallco relies on word-of-mouth recommendations, over paid advertisements. This approach might be slower, but aligns with Carryallco’s philosophy of building a brand where customer feels valued and appreciated. This helps her in creating a loyal customer base and sustainable growth. Furthermore, by offering a lifetime warranty and a buyback option, she has addressed customers' concerns about the durability of artificial jewelry.
Himansi Singh’s journey is a story of a woman entrepreneur’s vision, resilience, and unwavering commitment to quality products and customer satisfaction. As Himansi continues to innovate and expand her brand, Carryallco is already gaining a loyal customer trust as evident by the testimonials and photos that are available on its social media page.
Also Read, Fashion Meets Purpose: Exploring Payal Jaggi’s Ethical Brand Kinche
Also Read, Exploring The Subtle Power of Yoga: Story of Mini Shastri, Founder of Om Yoga Shala
