Vibha Mishra Mishra

I am Vibha Mishra, Co-Founder of Shwet, an artisan-led Chikankari brand from Lucknow, dedicated to upskilling and creating sustainable livelihoods for Chikankar...

In the enchanting tapestry of Chikankari, where tradition weaves its delicate threads, a beacon of hope emerged in December 2019. Safe Society, a not-for-profit organization, joined hands with the HCL Foundation to embark on a transformative journey that would breathe new life into the timeless art form. The result of this collaboration: SHWET, a Chikankari garment brand that transcends mere aesthetics to become a symbol of empowerment and sustainability. The vision behind SHWET extends far beyond the seams of fashion. It is a project designed to uplift the women artisans of the unorganized sector, providing them with a platform to not only showcase their artistic prowess but also attain social and economic stability. The heartbeat of this initiative lies in the creation of Self Help Groups (SHGs), a collective force that becomes the catalyst for change.Load more

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