Selling online can open up a bigger market. But is your brand ready for it?
For many small brands, online selling feels like the natural next step. You may already be taking orders through Instagram, WhatsApp, exhibitions or word of mouth and now want to reach customers beyond your immediate network.
But getting onto an online marketplace is not only about uploading a product and waiting for orders. Your pricing, packaging, product information, images, inventory, fulfilment and customer experience all need to work together.
This Business Mastery session will help product-led founders understand what they should have in place before they begin or expand their online selling journey. Led by Kashish Diwan, Strategic Partnerships Executive at Amazon India, the session will break down online selling readiness in a practical way—from preparing your products and catalogue to building trust, improving discoverability and understanding what customers expect when buying online.
Four things you'll walk away with
Know whether your product is ready to sell online
Understand the basics your brand should have in place across product readiness, pricing, packaging, inventory and fulfilment before moving onto an online marketplace.
Prepare your product catalogue to build customer trust
Learn why clear product information, strong images, accurate descriptions and consistent catalogue details matter when customers cannot see or experience your product in person.
Avoid common mistakes when moving beyond Instagram or WhatsApp
Understand some of the gaps small brands face when shifting from informal or offline selling to a more structured online sales environment — from inventory and delivery issues to unclear pricing and inconsistent product information.
Build a practical roadmap for your online selling journey
Know the steps you can start taking now to improve discoverability, customer experience, fulfilment readiness and overall confidence before selling online at a larger scale.
Kashish Diwan is a Strategic Partnerships Executive at Amazon India and works closely with initiatives including Amazon Saheli that support women entrepreneurs in accessing and growing through digital commerce. Through her work with women-led businesses, she has been involved in helping entrepreneurs understand marketplace onboarding, product cataloguing, fulfilment, visibility and the practical requirements of selling online. Amazon Saheli is an initiative by Amazon India designed to support women entrepreneurs in building and growing their businesses online.
